Where does native sell its products?

In a few years, for instance, its sales at traditional brick-and-mortar retailers like Target, Walmart, CVS, Walgreens, and Kroger have become roughly 50% of total sales, with the remainder taking place through Native's traditional DTC operation, Li told Insider. Native doesn't report revenue figures regularly.

Why is native so popular online?

Like many brands, Native's online sales got a boost from consumers buying more online. That's allowed Native to go back to its roots, Li said, since its origins are in e-commerce and DTC sales. While the brand still has its eye on doing more at retail, the pandemic made Native's advantages online clear, Li said.

Does P&G own native?

Native is one of a few direct-to-consumer and niche brands that P&G has acquired over the last few years. Others include feminine care brand This Is L as well as Walker & Company, which makes shaving and hair care products for people of color.